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Evaluation of Intangibles

IP rights being an integral part of business have value, though they are intangibles in the shape of goodwill & reputation (including Brands, Trade Marks), Trade secrets and confidential information, Copyrights and Design rights.
D&D has attained competency in undertaking an exercise for Brand evaluation which calls for detailed market survey, quality of products, brand reception and recall, brand image and acceptance etc. Evaluation of Intangibles also becomes an integral part of an exercjse relating to Merger, De-merger, Acquisition or Takeoverin which areas we have a track record of success.

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